Student Work

Advertising Campaigns

Students in my advertising campaigns class develop full-scale ad campaigns for a variety of clients. In this class, students conduct primary and secondary research, develop a media plan for a real-world client that can include anything from traditional media to activations to social media, propose new branding and positioning, and create original artwork for creative executions. This is a comprehensive team project where students apply all the skills acquired throughout their four years in college.

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